Reference no: EM132448040

Competencies

1. Evaluate the role digital marketing plays in overall marketing strategy.
2. Interpret how to plan and execute search engine related marketing strategy.
3. Compare how different social media channels contribute to meeting marketing objectives.
4. Examine mobile and email marketing methodology.
5. Outline a cross-platform digital marketing plan that provides value and promotes engagement.
6. Classify data analytics and reporting methods for tracking digital marketing engagement.

Scenario Information

• Your agency administrator has tasked you with creating a cross-platform digital marketing plan that the Costa's Customs can implement. You have been asked to summarize your knowledge of digital marketing and understanding of Costa's clothing market in a slide presentation for the executive team which includes five other directors and the CEO. You were reminded to include details of how each digital marketing method will positively impact the company's goals of growing sales and increasing brand awareness.