Evaluate related and unrelated diversification strategies

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Reference no: EM132546161

Select a company(Johnson & Johnson). In the event Johnson & Johnson has the opportunity to diversify into other products or businesses of your choosing, would you opt to pursue related diversification, unrelated diversification, or a combination of both? Explain why? Identify one pro and one con associated with your choice(s) of diversification.

Learning Outcome: Examine the driving forces behind business diversification.

Learning Objectives:

Question 1. Evaluate related and unrelated diversification strategies.

Question 2. Demonstrate an understanding of key strategic terminology.

Reference no: EM132546161

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