Evaluate product innovation at cgillette throughout its tory

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Reference no: EM133404051

QUESTIONS

1. Evaluate product innovation at CGillette throughout its his tory. Has Gllette been a victim of its own success? Has product innovation in the wet-shaving market come to an end? Explain.

2. What do you make of the razor wars, first betwen Gillette and Schick, and now with Dollar Shave Club and Harrys Does Gillete face a serious threat from competitive in- roads? Explain.

3. What actions would you recommend over the next five years that could help Gillette maintain its worldwide dominance in the shaving market? What specific marketing program decisions would you recommend?

Reference no: EM133404051

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