Evaluate potential new marketing opportunities for a company

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Reference no: EM132008917

Identify and Evaluate Marketing Opportunities Assignment -

ASSESSMENT 1 -

For this assessment, you are to identify and evaluate potential new marketing opportunities for a company (client) of your choice. Please refer below for details regarding the client.

During your research, you are to hold at least one meeting with your client to determine (as a minimum):

business structure
products / services offered
budgets
current marketing strategy (if any)
previous marketing strategies and outcomes
client expectations

Remember to be prepared for any discussions with the client. Know what you want to find out, and what you want to ask. Don't forget to consider the clients previous experiences, budget and expectations whilst identifying and choosing suitable marketing opportunities.

You are to present at least 3 marketing options for your client, ranked in terms of viability and likely contribution to the business. Your presentation must:

be professional
include handouts
present appropriate and relative new marketing opportunities
outline the reasons behind your proposed marketing opportunities
be compelling

This assessment may be undertaken in the following formats:

On the job - Using real clients, products and services. Please discuss this opportunity with your assessor prior to commencing the task, to ensure appropriateness to unit. Remember - your assessor will need to observe your client presentation.

Classroom / Simulated environment. These assessments must

Your assessor may present a business, an "imaginary company" or the college as your client.

Your assessor will play the role of the client throughout the assessment.

You must ensure all dealings with your "client" is professional, as you will be assessed throughout the full process.

ASSESSMENT 2 - Questions

1. How do the following legislation / regulations / principles affect the design of your document and content?

Ethical principles

Consumer Protection Laws

Anti-discrimination legislation

Privacy laws

2. What are the National Privacy Principles?

3. List 3 points you should follow to ensure you comply with the National Privacy Principles.

4. In terms of privacy what is considered "Personal information"?

5. What is the purpose of the Trade Practices Act 1974?

6. Briefly describe ADMA Direct Marketing Code of Practice.

7. What is the 2010 Commercial Televisions Industry Code of Practice

8. What is the Australian E-commerce Best Practice Model?

9. Describe the 4 components of a marketing mix.

10. In your own words, what would be the principles of marketing?

11. Describe 4 types of markets.

12. Describe the consumer decision making process

13. Describe the roles that usually exist in the buying centre.

14. What is data analysis? Detail 3 different types of data analysis

15. What are viral campaigns?

16. What is guerrilla marketing?

17. Describe the meaning of the following terms

Quantitative Research

Qualitative Research

Market Research

Census

Geographics

Key Verifying

Market Research Brief

Mean

Median

Secondary Research

Validation

Data Processing

Data Sources

Estimate

Focus Group

Judgement Sample

Boolean Operators

18. What is extrapolation (in terms of marketing forecasting)?

19. What is Econometric (in terms of market forecasting)?

20. What are the primary approaches to forecasting market share?

Attachment:- Assignment File.rar

Reference no: EM132008917

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Reviews

len2008917

6/6/2018 12:47:49 AM

This is a summative assessment, which requires each student to have adequate practice prior to undertaking this assessment. Written Assessment - This is a closed book written assessment. In the time allocated, you are to answer all of the following questions. Make sure you: Print Clearly, Answer all questions, Use a pen. Assessments written in pencil will not be accepted. Ask your assessor if you do not understand a question. Whist your assessor cannot tell you the answer, he/she may be able to re-word the question for you. Do not talk to your classmates. If you are caught talking, you will be asked to leave and your assessment will not be marked.

6/6/2018 12:47:33 AM

Project - You are to research and answer all of the following questions. Be sure to: Print Clearly, Answer all questions, Use a pen. Assessments written in pencil will not be accepted. Ask your assessor if you do not understand a question. Whist your assessor cannot tell you the answer, he/she may be able to re-word the question for you. Return your assessment by the date set by your assessor.

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