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1. What types of performance dimensions and indicators should be used to evaluate the performance of a host-country expatriate employed in a senior managerial capacity? What weight should be given to each dimension of performance in the overall performance evaluation of the expatriate? What criteria should be used to determine the weighting of the various dimensions?
2. Explain how Taco Bell used integrated marketing communications (IMC) in its “Live Mas” campaign and in the introduction of Doritos Locos Tacos. Taco Bell was recognized by Advertising Age magazine as the winner of the Marketer of the Year award for its extraordinary use of IMC. The campaign utilized traditional promotion tools and new social media, and provides an excellent example of the shift to new IMC models of communication.
Also put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s repositioning efforts, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.
Did the managers of Plainfield Healthcare Center unethically discriminate against Chaney? Explain your answer.
Earned Value Analysis (EVA) consists of a series of formulas that assist Project Managers in the monitoring and forecasting of project progress.
How would you move these individuals to the second level of the hierarchy?
Presented below are the assumptions, principles, and constraints used in this chapter. Economic entity assumption, Going concern assumption, Monetary unit assumption, Periodicity assumption.
MGT302: As a result, that season's collection was a confused mess that one critic referred to as "the remnants of a Hollywood garage sale."
How long would it take to complete 1,000 projects with each alternative? What is the labor content (total number of labor hours) for 1,000 projects for each alternative?
Determine carrying cost considered for each price in EOQ computations.
Which of the following is not an example of a social force? How has the Internet changed strategic management?
Diane’s Florist has fixed operating costs of $3,825, variable operating costs of $9.50 per flower arrangement, and an average selling price of $24.50 per flower arrangement. What is Diane’s Florist’s operating breakeven point in units (flower arrange..
Explain the transaction processing system
Why is it advisable to notify users of modifications to system in writing? Why is particularly important to communicate changes due to legislative requirements
What are the differences between passive transponders and active transponders.
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