Evaluate performance of host-country expatriate employed

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Reference no: EM132185543

1. What types of performance dimensions and indicators should be used to evaluate the performance of a host-country expatriate employed in a senior managerial capacity? What weight should be given to each dimension of performance in the overall performance evaluation of the expatriate? What criteria should be used to determine the weighting of the various dimensions?

2. Explain how Taco Bell used integrated marketing communications (IMC) in its “Live Mas” campaign and in the introduction of Doritos Locos Tacos. Taco Bell was recognized by Advertising Age magazine as the winner of the Marketer of the Year award for its extraordinary use of IMC. The campaign utilized traditional promotion tools and new social media, and provides an excellent example of the shift to new IMC models of communication.

Also put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s repositioning efforts, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

Reference no: EM132185543

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