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Evaluate noraini cookies strategy

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Reference no: EM132570574

Based on the following link please answer these questions:

https://cdr.uum.edu.my/bitstream/123456789/8/1/TC007_1.pdf

Case study Questions

1. Evaluate Noraini's Cookies's strategy from its inception until now: Discuss its strength and weaknesses?

2. Advise Noraini's Cookies on how to achieve sustainable competitive advantage as defined by Prof M Porter. Your advice should include a) overall cost leadership, b) differentiation; and c) either cost focus or differentiation focus.

*Please note: the answer of the 2nd question should be as defined by Prof M Porter

Reference no: EM132570574

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