Reference no: EM132174416

Part One-

Think of a brand that you believe connects well with its customers and communicates the value proposition effectively through a variety of venues. Explain your rationale with a detailed look at the customer value proposition and the marketing strategies used. Differentiate this from what the competitors are doing. (150 WORDS)

Part 2- CASE STUDY

Microsoft (pp. 94-95)

1. Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?

2. Through the application of a political, economic, social, and technological (PEST) analysis, what are the current environmental factors impacting Microsoft?

3. Who are the top three competitors of Microsoft, and what are their advantages/disadvantages with respect to satisfying the value proposition of their customers?

4. Evaluate Microsoft's recent expansions into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft with a focus on customer value, satisfaction, and loyalty?

Attachment:- Case Study- Microsoft.rar