Evaluate microsoft recent expansion into areas

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Reference no: EM132900788

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

Question 1: Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

Question 2: Evaluate Microsoft's product and marketing evolution over the years. What has the company done well, and where did it falter?

Question 3: Evaluate Microsoft's recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?

Question 4: Review the potential ethical implications of Microsoft's situation. How might they revise their strategies to align with good ethical practices?

Reference no: EM132900788

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