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What is a good introduction paragraph with a well-thought of thesis to a case study analysis of Mattel's 2007 toy recalls? The analysis will be in depth and around 4-6 pages long. The following will be covered in the analysis:
Evaluate Mattel’s decision using a stakeholder analysis. That is, explore how the decision could affect each of the following major stakeholder groups:
Customers
Suppliers
Distributors
Employees
Managers
Stockholders
Community / Society / Nation
You may consider other stakeholders if you wish, but you must include the ones above. (Consider the decision they have to make—not the decision they already have made. Make sure you read the case carefully.) Use terminology from the SWOT framework and Porter’s Five Forces to add depth to your analysis. (But you do not have to provide a complete SWOT—focus on the issues of the case and how treating stakeholders in certain ways would affect SWOT or the 5 forces.) After your analysis, make a recommendation and justify it: What products should Mattel recall and how? (Do NOT report what they did recall in the case; focus on what additional recalls they should make, if any.) What, if anything, should Mattel do to prevent such recalls in the future? Explain how your recommendation is consistent with one or more relevant ethical frameworks (e.g., utilitarian, moral rights, justice, practical rules).
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