Evaluate marketing and consumer psychology theory

Assignment Help Other Subject

Reference no: EM133795598

Learning Outcome: This coursework has been designed to test your achievement of the following course learning outcomes (CLOs):

Apply relevant marketing and consumer psychology concepts, theories and principles to inform creative solutions within diverse marketing settings.
Critically evaluate marketing and consumer psychology theory and practice to bring about positive change in the context of contemporary consumer society.
Synthesise marketing and consumer psychology theory and practice to develop a reflective, socially-responsible approach to engaging with diverse stakeholders needs.
Evaluate marketing ideas and approaches to construct professional and sustainable solutions to contemporary consumer issues and trends.
Coursework instructions:

This assignment(Book your online tutor now!) requires you to write a report focusing on consumer segmentation and subcultures.

How does an understanding of the behaviour of a particular consumer group help a company develop its marketing strategy? Write a report for the marketing director of an organisation of your own choice that critically evaluates contemporary consumer behaviour theory for a specified consumer segment and makes suitable recommendations for marketing management in their company. (1500 words)

Along with examples, at least 15 academic journal articles should contribute to your discussion. You should follow the Harvard style of referencing.

Reference no: EM133795598

Questions Cloud

Godchild of the bryants : Summarized this Tim is the 5-year-old godchild of the Bryants. Tim's parents died in an accident on December 18 of last year.

To demonstrate your knowledge about personality : To demonstrate your knowledge about personality. To learn and have fun by applying personality theory to a public figure.

Describe a time you experienced an obstacle or frustration : Describe a time you experienced an obstacle or frustration during an interview and How did you overcome the frustration, obstacle, or set back

Maternal nutrition fetal chromosome disorder : Fetal gene disorder Maternal diabetes Maternal nutrition Fetal chromosome disorder.

Evaluate marketing and consumer psychology theory : Critically evaluate marketing and consumer psychology theory and practice to bring about positive change in the context of contemporary consumer society

Hospital for complications of pregnancy : When an OB patient enters the hospital for complications of pregnancy during one trimester and remains in the hospital into a subsequent trimester,

Describe factor that impact demand for health care personnel : GHLH 5400- Describe factors that impact the demand for health care personnel and also for staffing challenges and shortages.

Complaint of pain-redness and swelling of his right calf : A 42-year-old man comes to clinic with chief complaint of pain, redness, and swelling of his right calf.

How would hofstedes power distance index : What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation?

User Account

All Pages