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Evaluate market research processes

Assignment Help Marketing Research
Reference no: EM131547834

Question: As for the Personal Development Portfolio (PDP) I, you are required to write an essay (with a maximum 500 words) on the followings:

- Prior knowledge and experience with the module's topics

- Personal biases &/ or assumptions about these topics

- Current practices related to these topics

- Proposed improvement plans

Week 1: What is strategic marketing?

Learning Objectives

- Upon completion of this week, students will have achieved the following objectives:

- Analyse the relationship between consumer behaviours and strategic marketing practices

- Analyse strategic marketing concepts

Week 2:Understanding strategy in a marketing context

- Upon completion of this week, students will have achieved the following objectives:

- Appraise the value of branding in strategic marketing

- Evaluate applications of strategic marketing tools

- Evaluate luxury brand strategies

Week 3: How do organisations increase market share?

Learning Objectives

- Upon completion of this week, students will have achieved the following objectives:

- Critically evaluate elements of the segmentation, targeting and positioning framework

- Evaluate applications of strategic marketing concepts

Week 4: What is the impact of market research?

Learning Objectives

- Upon completion of this week, students will have achieved the following objectives:

- Evaluate market research processes

- Evaluate impact of market research on product demand and marketing communications

Reference no: EM131547834

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