Reference no: EM131547834
Question: As for the Personal Development Portfolio (PDP) I, you are required to write an essay (with a maximum 500 words) on the followings:
- Prior knowledge and experience with the module's topics
- Personal biases &/ or assumptions about these topics
- Current practices related to these topics
- Proposed improvement plans
Week 1: What is strategic marketing?
Learning Objectives
- Upon completion of this week, students will have achieved the following objectives:
- Analyse the relationship between consumer behaviours and strategic marketing practices
- Analyse strategic marketing concepts
Week 2:Understanding strategy in a marketing context
- Upon completion of this week, students will have achieved the following objectives:
- Appraise the value of branding in strategic marketing
- Evaluate applications of strategic marketing tools
- Evaluate luxury brand strategies
Week 3: How do organisations increase market share?
Learning Objectives
- Upon completion of this week, students will have achieved the following objectives:
- Critically evaluate elements of the segmentation, targeting and positioning framework
- Evaluate applications of strategic marketing concepts
Week 4: What is the impact of market research?
Learning Objectives
- Upon completion of this week, students will have achieved the following objectives:
- Evaluate market research processes
- Evaluate impact of market research on product demand and marketing communications