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Using PPT:
1) Evaluate international marketing research techniques for a chosen market, and explain methods your choice of entering the market. Response must show consideration of:
- The choice of distribution channels for export of identified products /services
- Analysis of how foreign investment decisions are made
2) Identify then evaluate a target market for Uber service and select an appropriate market segment.
3) Construct a sound business proposal for the new product / service
4) Individually or in groups,prepare and deliver a presentation for a business pitch for the new product / service.
Presentation with notes, maximum 20 slides
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MKT/571:What are the various channels to market and how are they interrelated and how are they different?
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Among the tools (e.g., graphics tools, knowledge-based tools, etc.) that the author discussed in the textbook, determine the type of tool that you would use for process improvement framework. Next, determine the type of tool you would use for prob..
Reflecting on the past ten (10) weeks, specify what you believe are the two (2) most important concepts you have learned in this course.
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