Reference no: EM132952135 , Length: word count:2400

Task 1: Research Report

You are required to research and analyse the global market environment, assess marketing factors and risks and identify the viability of international marketing opportunities.

What needs to be submitted?
• Review/Research Report
• 2 X SWOT Analyses
• 2 X PESTLE Analyses
• 2 X Risk Assessments
• 2 X Cost-Benefit Analyses

Review the global market.

Select one Australian made and manufactured product to market internationally. Review the global market to determine the viability of international marketing opportunities and select two international countries to market the product to.

You are required to submit a detailed, clear and concise report, remembering to reference your sources of information.

You are required to include the following information in your report:

Provide an overview of the product and/or company that you want to take into the global marketplace including the manufacturing processes and location.
List the current Free Trade Agreements currently in place between Australia and international markets and discuss the how these agreements can assist with trading successfully in these countries.

Discuss two Australian standards, policies and/or guidelines around importing and exporting products.

Describe the environmental issues and guidelines that impact both Australian and international trade.

Provide a brief overview of the Universal Declaration of Human Rights and three Australian human rights legislations. Discuss the ethical considerations relating to international trade.

Explain the role that the Organisation for Economic Cooperation and Development (OECD) plays on international marketing.

Based on your research, discuss the two countries that you have chosen to market your product to including a rationale for your decision.

For each of the two countries that you have chosen, briefly discuss their country's economic, social and industry directions.

Discuss any trade policies, agreements or barriers that your chosen countries may have in place that could potentially impact on your marketing opportunities.

Discuss the Australian and International labelling and packaging legislation(commerce marking)that relates to the export of your product to your chosen countries.

Explain three negotiating strategies that could assist you when negotiating your Australian products into the foreign marketplace.

2. Identify Risk Factors

Based on the information that you have researched; you are now required to assess the opportunities and risk factors associated with the international marketing opportunities that you have chosen. Develop a SWOT analysis to determine the potential for exporting your product to each of your chosen countries. You are required to develop a SWOT analysis for each of the two countries that you have chosen, identifying strengths, opportunities, weaknesses and threats.

Develop a PESTLE analysis to assess the social, cultural, political and economic factors impacting on your marketing opportunities. You are required to develop a PESTLE analysis for each of the two countries that you have chosen.

• Based on your research, SWOT and PESTLE analysis, conduct a risk assessment to identify the potential risks associated with marketing your product to your chosen countries. Identify and record potential risk control options. You are required to source a suitable risk assessment template and conduct a risk assessment for each of the two countries that you have chosen. Include the following risk factors in your assessment:
Political risks
Financial risks
Corruption risks
Any other risks that you have identified

3. Report on International Marketing Viability

You are now required to conduct a cost-benefit analysis to determine if marketing your chosen product to your two chosen international marketplaces would be viable. You are required to submit a cost-benefit analysis for each of your chosen international marketplaces. Include the following in formation in each cost-benefit analysis:

• Itemized Tangible Costs like-costs of goods and equipment, shipping and handling, insurances and taxes, staffing, utilities etc.

• Estimated projected benefits like-income earned, money saved, interest accrued, equity built, increased customers etc.

• Calculate and compare each marketing opportunities costs and benefits.

• Discuss the probable return on investment the marketing opportunities will have for the Australian product/company

• Explain what the financial viability of each marketing opportunity will be to the Australian company and which opportunity would be a more viable option.

Task 2: Report on IKEA

You are required to conduct research on the international furniture and homewares company, IKEA and develop a written report on the success of the organisation. Your report should cover the followings:

• An overview of IKEA

• How IKEA's strategies differ in Europe and China to meet the needs of the different marketing opportunities and how IKEA manages the costs of the different strategies.

• How IKEA uses e-commerce and how moving to an online sales system could potentially impact on IKEA

• How IKEA manages labour relations.

• Strategies that IKEA used to achieve global success

Attachment:- Evaluate International Marketing Opportunities.rar