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Evaluate internal and external environment of the company

Assignment Help Business Management
Reference no: EM131966603

International food company preferred

TASK

You are required to write a Coursework of 3000 words on the case below:

You are the marketing executive of a company engaged in the sale of products. The top management desires to improve the performance and profitability of the company. As the marketing executive, you are directed to translate this vision of the top management. You perceived that this vision can be attained through possible growth opportunities like new product development (NPD), product innovation (Penetration), new market creation, and diversification. To prepare a report, consider the points below.

1. Write the introduction; explain the nature of the operations and product portfolio of the selected company.

2. Evaluate the internal and external environment of the company using PESTLE and SWOT analysis.

3. Describe the market situation, market segment a if the company in the industry.

4. Using the Ansoffs Matrix, determine which growth opportunities are most viable and appropriate for the company.

5. Conduct segmentation and identify the target market for effective positioning of the products based on the growth opportunities previously selected.

6. Develop an appropriate marketing mix for the proper positioning of the company to its prospective customers and market niche.

This Coursework assesses the following module learning outcomes:

- Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.

- Use market and financial data to set and monitor marketing objectives and prices.

- Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.

- Demonstrate understanding of the need for maintaining quality and customer focus and for innovation in order to build and maintain competitive advantage.

Criteria :

1. Intro. Background and product portfolio of the company 300 words max.

2. Assessment of the business environment pestel, Swot based on selected organization

3. Analysis and application of ansoffs matrix

4. Clear presentation of the market segment ,target market and product positioning

5. clearly defined marketing plan/marketing mix

6. Conclusion- clearly write your judgement or decision reached by reasoning .

7. Proper structure, Harvard style of referencing and citation ( min. Of 10 sources )

Font size 12 times new Roman and spacing to be 1.5

Verified Expert

The assignment describes some important aspects of marketing through the real life examples Oman Food Investment Holding Company that ensures the food security of Oman. As a marketing professional, i have analyses the external and internal analysis, process of market segmentation, targeted market and marketing strategy through Ansoff Matrix and develop an appropriate marketing mix for initiating selling of the products in market.

Reference no: EM131966603

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Reviews

inf1966603

6/14/2018 5:52:23 AM

Dear team thanks for going through my request, but I would kindly request for a better price discount on what you will charge me. Done payment... as agreed on due date would also appreciate if I get it done as because of the time difference and I need to upload it on my college turnitin. Dear team thank you so very much for the great work done by your team, I really appreciate a lot.

len1966603

5/2/2018 3:57:06 AM

Other types of coursework/assignments Where coursework involves oral presentations, discussions, poster presentations, etc., specific instructions will be provided by your module leader/team.

len1966603

5/2/2018 3:56:52 AM

All referencing must adhere to School/Institutional requirements. A word count must be stated at the end of your work. Your programme, year of study and the relevant module must be included as `looter on each page. Appendices should be kept to the minimum and be of direct relevance to the content of your work. All tables and figures must be correctly numbered and labelled. Your assignment/coursework should be submitted in one A4 transparent pocket unless it is not appropriate to do so (in which case, specific instructions will be provided by your module leader).

len1966603

5/2/2018 3:56:40 AM

Assignment/coursework general submission requirements A. Written work ? Student name and identification number must be clearly stated at the top of each page of the work. Where work is to be marked anonymously, only include the student number. ? A signed declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the title page of your assignment ? Each page must be numbered. ? Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work.

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