Evaluate information related to digital marketing

Assignment Help Marketing Management

Reference no: EM133682582

Description:

Content Marketing Development Assignment Overview

The goal of this assignment is to develop 3 separate Content Marketing pieces for the organization of your choice. You must identify the company you choose; provide the goal of the content pieces and the target audience you are speaking to with the content pieces. Your goal is to develop 3 separate pieces of content utilizing to build your companies brand and drive awareness and/or acquisition. Development of Content Calendar.

Choose a Hotel/Resort or Hospitality brand to develop your Content Strategy

• Provide the background, objective of the content pieces and the audience you are directing the pieces.

• You will be required to develop a content strategy and build 3 separate original content pieces.

• The goal of this assignment is to gain understanding of the importance of content in driving business and building your brand

Possible content pieces that could be developed:

• Video

• Blog Post

• Social Media Post, Digital or Search Ad

• Podcast

• Infographic

• Newsletter

• Email

• Vlog

Deliverable:

A PowerPoint, Prezi, Keynote document with your Content Strategy outlining the objective, strategy and target audience and the three separate original content pieces you developed. (if you are providing links for the content pieces please be sure they are working.

• Develop 3 different content pieces - Provide rationale why you chose the content vehicles

• Develop a Content Calendar for the three content pieces

Applicable Learning Outcomes:

1. Createe and utilize basic social media accounts, apps, tools and platforms.

2. Analyze and evaluate information related to digital marketing and be able to communicate that information with an appropriate business and technical vocabulary.

3. Propose digital marketing strategies that are consistent with organizational objectives.

4. Understanding of online marketing opportunities, and the impact of the Internet on marketing activities DIGITAL MARKETING MRK 413

Benefits:

Gain experience in the development of Content Marketing Pieces Deepen your knowledge and experience with using different digital marketing tactics strategies and tactics. Utilize your strategic and creative skills to share information. Utilize your research and analytic skills to determine marketing solutions and strategies.

Constraints: MRK 413,

Resources: Google search, Social Media, Property website, all content support materials in weekly course materials.

Reference no: EM133682582

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