Evaluate impact of the sustainable marketing strategies

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Reference no: EM133230326

Assignment:

1. MUJI Hotel Ginza sustainable marketing objectives e.g., to reduce waste/harmful ingredients/energy use; enhance employee/customer/community wellbeing etc.

2. MUJI Hotel Ginza sustainable marketing mix strategies e.g., Product - use recycled materials for products and packaging; Promotion - raise consumer awareness of sustainability initiative/encourage consumers to use and recycle products responsibly, Place - source from sustainable responsible suppliers/use sustainable distributors; Price - ensure fair sharing of profits in the supply chain/fund community projects; and

3. Critically evaluate the sustainable impact (social and environmental) of the sustainable marketing strategies you have outlined.

Reference no: EM133230326

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