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Evaluate hunley market position against its competitors

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Question

Using STP analysis, evaluate Hunley's market position against its competitors. Which market segment(s) should Hunley prioritize? How and why? Make your own perceptual map for Hunley and its competitors. How might this analysis inform Hunley's decision to make and sell the Titaluk River Grand Bassara fly rod?

Reference no: EM133378485

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