Evaluate how they use their social media tools

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Reference no: EM133259671

Business Question - Social Media and Business- Social media has exploded in the last 15 or more years and has proven to be a great method for businesses to reach audiences.

Assignment - Select a major company (Company must be emailed to professor for approval prior to submitting assignment) that you are interested in and visit that company's Twitter, Instagram, or Facebook page. Evaluate how they use their social media tools to deliver good news and bad news to their stakeholders.

Set up your assignment following these guidelines:

Introduction (Present an overview of the company you have selected, the link to their Twitter, blog, Instagram, and/or Facebook page, and a general description of the media format that is used.)

Evaluate how the company uses the media for the delivery of good news and bad news in these areas: public/customer relations, and building an online community. Your paper should address the following: potential risks-discuss the company's potential risks in terms of how they are using this social media.), recommendations-make recommendations for how the company might improve their use of the social media tool.

Reference no: EM133259671

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