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Throughout this course, you will conduct a strategy audit for a selected company. Begin this assignment by selecting an organization for your course project activities.
Section I: Interview
Section II: Analysis
Make sure to include the following points in your analysis:
Include appropriate information from the interview in support of your answer.
Section III: Matrix
In comparing your product/service to that of the competition, construct a simple matrix in the following way:
List the key customer wants or needs on the left-hand vertical axis.List the competing products on the top horizontal axis, starting with your product/service on the left.For each customer want or need, indicate how well each competing product satisfies the need using a scale of 0-2. 0 = need not met1 = need partially met2 = need fully met
This is a simple but effective visual mechanism for comparing the relative position of multiple offerings from competing sources.
Write a 3-page paper in Word format and attach the matrix as an appendix. Apply APA standards to citation of sources.
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