Reference no: EM133692566

Assignment: Presentation about a Differentiation Strategy

Competency

Formulate differentiation strategies based on workflow across the value chain.

Scenario

You are on the management team at your selected company. You have been asked to create a presentation for their new Operations Executive. The new leader is in the process of looking at alternative strategies that the company can employ in the value chain area of operations. You are tasked with researching differentiation strategies that the company can use to build a value chain strategy.

Instructions

Develop a presentation that outlines a differentiation strategy based on workflow across Rasmussen Logistics value chain. Include the following:

I. Title slide (1 slide)

II. Evaluate how Rasmussen could use a competitive advantage strategy. Include a discussion of the following: (2-3 slides)

1. Cost advantage
2. Cost leadership

III. Examine the primary activities of value chain that Rasmussen could use. Include a discussion of the following: (2-3 slides)

1. Inbound logistics
2. Operations
3. Outbound logistics

IV. Examine the drivers of value chain that Rasmussen could use. Include a discussion of the following (2-3 slides):

1. Economies of scale
2. Capacity utilization

V. Conclude with your highlight for your final recommendation of a differentiation strategy to your new Operations Executive. (1-2 slides)

VI. Provide attribution for credible sources (minimum of 3 scholarly sources).