Reference no: EM132839209

Unit 01 International Marketing Management

Introduction

It provides students with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, develops students' appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.

Scenario

Learners may use their own employment context, or that of another organisation with which they are very familiar, to base their assignment. However, in the case that they are not able to do so, please use the below scenario: -

Consider you are hired as a Marketing Manager in the Multinational Company. How can you apply theories, concepts, issues and practice of international marketing management in your role while developing any marketing strategies? What will you recommend for implementation process? You can explore your answer by writing Environment Analysis, International Marketing Mix, Segmentation, Target Market, and the development of international marketing plan by considering all elements of marketing strategy formulation, delivery, implementation, review and control.

You must write a minimum 1500-2500 words.

Task 1:

Investigate control mechanism in an organisation operating globally. Guideline word count: 500 words

A.C. 1.1 - Evaluate how marketing techniques and tools can support the strategy of an organisation and how this impacts on the marketing plan.

A.C. 1.2 - Investigate the strategic alternatives for achieving organisational goals

A.C. 1.3 - Determine marketing methodologies and approaches that contribute to a marketing plan within complex organisations

Task 2:

Be able to produce a strategic marketing plan

Guideline word count: 500-1000 words

A.C. 2.1 - Identify the purpose of marketing plan.

A.C. 2.2 - Develop a marketing plan that will achieve strategic objectives for a complex organisation

A.C. 2.3 - Examine the role of pricing, product and advertisement planning in strategic decision making

Task 3.

Demonstrate an ability to formulate and access international marketing strategies Guideline word count: 500-1000 words

A.C 3.1 - Plan, segment and position the product in to achieve the target market.

A.C. 3.2 - promote the marketing plan in support of strategic objectives

Attachment:- International Marketing Management.rar