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1. Think of the country in which you live. What image might it have with consumers in other countries? Are there certain brands or products that are highly effective in leveraging that image in global markets?
2. Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? Conversely, how does that retailer's image help the image of the brands it sells?
3. Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that the brand could more effectively leverage secondary brand associations?
Dominos pizza is considering entering the marketplace in your community. Conduct a research by conducting a demand analysis and forecast for pizza in order to make a decision whether dominos should establish a presence in the community. Using example..
The authors conclude that mobile-home parks cause tornado occurrences. - What is an alternative explanation for this fact?
All other costs are expected to be unaffected by this system. The firm can earn 14 percent per year on equal-risk investments.
International Opportunities
you are analyzing the automobile industry. identify at least five global firms operating in the u.s. market. with
The project's cost and expected annual cash flows would be the same whether the project is delayed or not. The project's WACC is 11.0%. What is the value (in thousands) of the option to delay the project?
Suppose you bought a 10 percent coupon bond one year ago for $950. The face value of the bond is $1,000. The bond sells for $985 today. If the inflation rate last year was 9 percent, what was your total real rate of return on this investment?
A building 190 feet tall casts a 30-foot long shadow. If a person stands at the end of the shadow and looks up to the top of the building, what is the angle of the person's eyes to the top of the building.
If investors in stocks of companies like Moriband require a rate of return of 17 percent, what should be the market price of Moriband stock?
lasik vision inc. recently analyzed the project whose cash flows are shown below. however before lasik decided to
under what circumstances would the risk-free rate change? what impact would a change higher or lower have on the cost
Woodstock Inc. expects to own a building for five years, then sell it for $1,500,000 net of taxes, sales commissions and other selling costs. Woodstock's cost of capital is 11%. How much will the sale of the building contribute to the NPV of the p..
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