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Evaluate global business

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Reference no: EM132944607

Assignment: Select an exclusive Canadian company and evaluate it on its Global Business

Evaluation Criteria's:

Domestic and International markets - presence, share, reach and prospects

International marketing concept

International Markets - primary, secondary and prospective

International market selection criteria

Importance of Market Research/Market Feasibility

Balancing external and internal environment

Importance of Global Supply Chain Management

Strategy - standard, differentiated, mixed

Overcoming barriers - language, ideals, customs

Overall objective - lower price, quality, responsiveness, innovation, adaptability

Importance of Trade Finance

Importance of Logistics and Distribution

Global Best Practices

Reference no: EM132944607

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