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Assignment:
General Electric is taking the right steps to build a successful recruiting program. The company seeks to build a bridge between marketing and HR, which has enabled it to more broadly define how people are recruited, hired, and matched to particular work opportunities. By highlighting the company's unique culture, it generates interest among job candidates, even the passive ones who aren't looking to leave their current jobs. Given these strategies, consider the following questions:
Questions
1. How would you evaluate General Electric's decision to hire an individual with a marketing background to lead the company's recruiting efforts? Do you think this approach would work in other organizations?
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