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Evaluate four types of reference groups

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Reference no: EM132770689

You have recently bought a car "MINI Cooper" owned by German automotive company BMW after being influenced by the members of the "MINI Club". Explain and elaborate what is reference group and evaluate FOUR (4) types of reference groups that might have influenced you to conform into group norms to "fit in" the "MINI Club". Provide relevant examples to support your answers.

Reference no: EM132770689

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