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Evaluate five guys current promotion strategy

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Reference no: EM133168440

Questions

1. How critical to a company's success is the use of traditional promotional media such as TV, radio, and print advertising?

2. Evaluate Five Guys' current promotion strategy.

3. Develop a future promotion strategy (or mix) for Five Guys. Which promotion elements should the company utilize?

4. Assume that Five Guys' promotional budget is $100 million. In which promotional media should Five Guys allocate the company's promotion funds?

Reference no: EM133168440

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