0-24% (Non bona fide attempt) Knowledge and Understanding: You have not understood the topic. Your work demonstrates a limited grasp of the subject and how this knowledge can be applied, and while there may be some analysis of information and an attempt at original thinking, this is neither consistent nor convincing. Problem Solving: You have not dealt with the problems or issues in question well enough. You have relied too often on responses we have suggested, or have not supported your own proposals with sufficient information or reasoning. Research and Reading: You have not read widely enough or made sufficient use of your reading. Your engagement with key texts and sources of information may have been too limited. Your work does not reflect a good grasp of the topic which only careful and considered reading can provide.

25-39% (Fail bona fide attempt) Knowledge and Understanding: This does not meet the minimum standard required for a Pass but represents a bona fide attempt to engage with the subject and qualifies for a resit. You have made a genuine effort to understand the subject by accessing standard sources of information and ideas and reporting these in a reasonable way. On a few occasions you seek to analyse the material critically, but this is not typical of your work and not always convincing. Problem Solving: This does not meet the minimum standard required for a Pass but qualifies for a resit. Your work represents a genuine attempt to consider the problems and issues we have raised and to suggest some way forward, but your analysis is often flawed and the solutions you propose are not always practical. Research and Reading: This does not meet the minimum standard required for a Pass but qualifies for a resit. You have made an effort to engage with the essential reading and try to make sense of the information that it provides, but the base of information from which you are working remains too narrow to support an effective grasp of relevant knowledge and ideas.

60-69% Knowledge and Understanding: You frequently demonstrate an ability to absorb, reflect upon and deploy a range of subject-related knowledge and concepts, with only minor lapses in accuracy and understanding. You are able to apply critical judgement to new information and ideas, comparing different data and perspectives in order to develop and substantiate your own position. Problem Solving: Where we have identified a problem or issue for you to consider, you consistently come up with appropriate responses that demonstrate a clear grasp of the issues involved. On occasions you refine your analysis to highlight less obvious issues and propose solutions. Research and Reading: You clearly recognise the importance of wide and independent reading, and are developing effective research skills, which take you beyond the obvious or suggested sources of information. This is reflected in work, which demonstrates an impressive grasp of relevant knowledge and an original approach to the topics and problems involved.

Assessment Criteria 70%+ Knowledge and Understanding: You consistently demonstrate an ability to absorb, reflect upon and deploy a wide range of subject-related knowledge and concepts, with few if any lapses in accuracy and understanding. You are able to apply excellent critical judgement to new information and ideas, comparing different data and perspectives in order to develop, substantiate and defend your own position. Problem Solving: You regularly demonstrate the confidence to go beyond the limits of the task, identifying additional issues and suggesting ways of addressing any problems. Research and Reading: You clearly recognise the importance of wide and independent reading, and are developing effective research skills, which take you well beyond the obvious or suggested sources of information. This is reflected in work, which demonstrates an impressive grasp of relevant knowledge and an original approach to the topics and problems involved. Often this is reflected in work that goes well beyond the scope of the task.

Analysis and Recommendations 40% Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations Presentation 10% Spelling, punctuation, grammar, layout, accurate CU Harvard Referencing style, writing style academic/professional

Assessment Criteria (tick as appropriate) Poor Satisfactory Good Structure 10% Content is organised and appropriate; coherent; flow of information, arguments, concepts Knowledge and Understanding 20% Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question Application 20% Application of theory or practical examples given appropriate to context

Please note: 1. Please note that work submitted late (where an extension/deferral has not been granted) will automatically attract a result of 0%. This will count as a failed attempt and may result in you failing the module overall. The maximum module mark that can be awarded for resit work is 40%. 2. Extensions will be in accordance with University and Faculty policy. Students MUST keep copies (electronic file) of their assignment. The electronic version of your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites. Any penalties for not complying with word limits will be in accordance with University and Faculty policy.

Structure 10% Content is organised and appropriate; is coherent; information flows from one section to the next, clear arguments and concepts Knowledge and Understanding 20% Awareness of the key factors impacting corporate reputations and the development of corporate brands as well as providing appropriate examples Application 30% Application of theory and practical examples given are appropriate to the context and the chosen brands given as examples. Explains and draws on appropriate theories, models and relevant literature to demonstrate depth and breadth of reading to address the task Analysis and Recommendations 30% Analysis of the literature and evaluation of the information has been used to synthesise ideas, justify key points and to support conclusions Presentation 10% Spelling, punctuation, grammar, layout, accurate CU Harvard Referencing style, professional writing style

Hi, please keep this assignment similarity below 20%. deadline is 28th (singapore time) hopefully can complete by 27th evening, so i can submit on the 28th. i will send a few attachments shortly, hopefully can help also.