Evaluate ebays fee structure

Assignment Help Marketing Management

Reference no: EM133199494 , Length: Wrod Count: 500 words.

Discussion Post: Pricing eBay Case Study

• Why has eBay succeeded as an online auction marketplace while so many others have failed?

• Evaluate eBay's fee structure. Is it optimal, or could it be improved? Why? How?

• Discuss Donahoe's vision for eBay. Is moving away from online auctions sustainable for the company?

Your reflective submission should address the following two points:

1. Reflect on any specific piece of unit content or combination of content, that has influenced you the most. Describe the specific (or combined) content with the use of references and explain why and how you have been influenced (eg thoughts, feelings, actions) (250 words).

2. Reflecting back over the unit, what skills and knowledge have you gained and applied during this unit and how do they relate to your everyday life, study programme and chosen/future profession? (250 words)

Attachment:- Case-Study-Pricing-eBay.rar

Reference no: EM133199494

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