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Using an organization and a product of your choice, write a paper discussing the major segmentation strategies including demographic, geographic, and psychographic, including the VALs categories, that might be used to identify and target potential consumers for the chosen product. Evaluate each segmentation strategy, and determine which specific strategy (or strategies) might be appropriate for the chosen product.4-5 pages long at least 3 scholarly resources
choose two of the following types of electronic mediaradiosound recordingmotion picturesbroadcast
Explain Importance of Benchmarking and explain why benchmarking is an important activity in the analysis of e-Business Web sites
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Choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model to effectively market the product or service to you.
while information systems has one meaning it can be used in different ways for companies to keep a competitive edge on
1.select a product with which you are familiar. what stage is your selected product at in the product life cycle?
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How does a company such as HOME DEPOT differentiate their multiple brands and Services to maintain a competitive edge?
Explain E-business has affected your selected organization's busines and Select an organization that started as a brick and mortar business and is now engaged in e-business
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