Evaluate disney vision and mission statements

Assignment Help Operation Management

Reference no: EM131419363

Read this Case Study and evaluate Disney's vision and mission statements. In what way is the proposed vision statement better than Disney's actual vision statement? In what way is the proposed mission statement better than Disney's actual mission statement? How would you further improve the new proposed Disney vision and mission statements? Explain. WHat iS DiSney’S ViSion For tHe Future anD miSSion For tHe PreSent? Everyone loves mickey mouse and Donald Duck. Walt Disney’s two largest segments are media networks and Parks and recreation. media networks consists of ABC, eSPn, Disney films, newly acquired lucasfilm, and 35 radio stations, among others. Parks and recreation includes the Walt Disney theme parks in the united States, France, China, and Hong Kong, and the more recent Disney cruise line. Disney operates three other divisions: Studio entertainment, Consumer Products, and interactive media. Walt Disney’s actual vision statement is “to make people happy.” However, an improved, author proposed vision statement for Disney is “to offer the best family entertainment in the world through theme parks, cruises, movies, and radio and television coverage of news and sporting events globally.” Walt Disney’s actual mission statement is “to be one of the world’s leading producers and providers of entertainment and information. using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” However, an improved, author-proposed Disney mission statement is as follows: We are on a mission every day to serve customers young and old with outstanding family entertainment. By offering popular theme parks and Disney tV programming to our newly acquired aBC, eSPn, and cruise lines, we provide well-diversified family entertainment worldwide. We use many Disney characters such as mickey mouse and Donald Duck to excite customers globally. We produce apps for smartphones in the interactive media division. We give back generously to our communities and offer many internships for deserving college students. everything we do at Disney is possible because of our great employees and fans worldwide.

Read: Mini-case on Walt Disney Company (DIS) p. 56

1. Create a new mission statement using any four (4) mission statement components. Write one (1) paragraph.

Reference no: EM131419363

Questions Cloud

What are three factors that affect supply in the bond market : What are the three factors that affect supply in the Bond Market, and how do they correlate to the downward or upward shift of the supply curve?

Is the sample a random sample : Do you think that the instructor should conclude that the opinions of the 3 students who remained after class represent those of the entire class? Explain why or why not.

Evaluate disney vision and mission statements : Read this Case Study and evaluate Disney's vision and mission statements. In what way is the proposed vision statement better than Disney's actual vision statement? In what way is the proposed mission statement better than Disney's actual mission sta..

What are the factors that affect exchange rates in long run : What are the factors that affect exchange rates in the long run? What happens to the exchange rate (for the domestic currency) when the factors are either increased or decreased?

Write an essay on the geology of yucca mountain : Write a 3 page essay on the geology of yucca mountain and its suitability for nuclear waste storage (use appropriate protocol)

How much will you have at this tax rate : how much will you have in 20 years? (Enter 0 percent as the tax rate.) Now, assume that your marginal tax rate is 27.5 percent. How much will you have at this tax rate?

Write about anything involved with counterterrorism : You may write about anything involved with counterterrorism - The research paper should be written using APA format. It should be 4-5 double-spaced pages, excluding a cover page and reference page

User Account

All Pages