Evaluate different brands online

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Assignment:

As businesses learn more about what pushes a customer toward a specific brand or product, they can use those influencing factors to their advantage. Although no two people are alike in what influences them to purchase a product, there are similarities in the buying process, the level of involvement and the influential factors that encourage us to make a purchase.

Imagine that you are purchasing a new pair of athletic shoes. Evaluate different brands online and address the following questions:

1. What information or research did you find the most useful in your decision-making?

2. What product would you purchase and why?

3. Why are the four sets (Situational Factors, Personal Factors, Psychological Factors, Social Factors) of influencing factors in the buying process?

Reference no: EM133319630

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