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Evaluate current segmentation and targeting strategy

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Reference no: EM133539725

You have been hired as a marketing consultant by a large corporation that has been in the market for ten years to assess their position in the market for a given good or service.

You are given the task by the company's CEO of putting together a report outlining the present state of the company's position.

You must choose a global business that meets the requirements listed above as the foundation for your assignment in order to complete it. If the company has multiple products and services, you must select one of those for the purposes of this assignment.

Note: Choose the company Walmart and the product you selected is groceries.

Question

Evaluate the current segmentation and targeting strategy for the product and make recommendations for improvement.

You are required to undertake research through scholarly articles and other materials such as newspaper articles available to support your analysis and evaluation.

Reference no: EM133539725

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