Reference no: EM133330030 , Length: 1 Pages

Assignment:

You will China as the country that you would like to research using this scenario for your Final Project: PEST Analysis Presentation and Report. You may not select Canada or Mexico, nor may you select a country where you have lived or spent a significant part of your life. You will assume the following scenario as you research your country: You have been hired as an expert international business consultant by Global Inc. Global Inc. has business units involved in a wide 1 range of products, including such things as heavy industrial machinery; consumer products; and banking and financial services. Although the firm has expanded over the years into other countries, some serious blunders have been made as a result of not understanding the business practices of the countries they were operating in. Global Inc. is now going to make a major, multi-line expansion into another new country.

This project is extremely important to the firm, and if successful, will serve as a model for future international expansion. Because of its current financial position, the firm simply cannot afford to make a mistake. Dr. Vaidya, Senior Vice President of the international operations of Global Inc., has come to you and requested an in-depth analysis of the country's business practices to be reviewed by Global Inc. management as they proceed in their decision-making.

PROMPT:

Evaluate China's potential as a business location for the company described in the final project assignment.

For Part I of your final project, you will analyze how the country's geographic, political, economic, socio-cultural, and technological environment affect its business practices and evaluate its viability for expanding a business in that country. You will briefly summarize your PEST analysis in a one-page executive summary, which you will share with the instructor.

You should be focused on developing this summary as if you were writing it to the team deciding on whether to go to the country presented by you. Synthesize the entire paper and communicate your decision to go or not to go to this country for our global expansion.