Evaluate capacity strategies

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Reference no: EM133827085

Question

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. Ford Motor Company of Southern Africa has been an active participant in the South African motor industry since 1923, when we began assembling Model T cars in a disused wool shed in Gqeberha (Port Elizabeth). Ford is helping to realize its vision in Africa today by offering South Africans a full family of smart, safe, and full range of SUVs and light commercial vehicles. All Ford vehicles offer smart technologies, stylish design, fuel efficiency, safety, service, and maintenance excellence at affordable prices, giving drivers peace of mind on the road and in their pockets.

Ford Kuga 1.6 corrective actions-

Phase 1:

Ford South Africa is issuing a safety recall for Kuga models equipped with the 1.6-liter engine to address an engine overheating condition that could cause fire. This safety recall in South Africa affects a total of 4,556 vehicles built between December 20212 and February 20214. The 1.5-liter and 2.0-liter Ford Kuga models remain unaffected.

Phase 2:

Ford Motor Company of Southern Africa has commenced with Phase 2 of the safety recall action for all affected Kuga 1.6 models and is requesting customers to reschedule an appointment with their dealer to have the vehicle enhancements completed. This second phase is designed to mitigate the risk of an engine fire resulting from a cracked cylinder head caused by a loss of coolant and applies to all affected Kuga 1.6 models built at the Valencia Assembly Plant, Spain, between 8 May 20212 and 27 September 20214. In Phase 2, new hardware will be installed, comprising a new coolant expansion tank with a sensor that monitors the level of the vehicle's coolant. Excessively low coolant levels reduce the ability to keep the engine cool, which in turn leads to the overheating. The system will now warn the driver well in advance if there is a risk of overheating due to insufficient coolant in the system.

Evaluate capacity strategies and identify the kind of capacity strategy you would expect Ford to adopt for the Ford Kuga 1.6? Why?

Reference no: EM133827085

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