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Identify five consumer subcultures and briefly describe each in your own words.
1. Select two subcultures and discuss the similarities Q1) Evaluate Burger King's current marketing mix in detail? While answering compare their marketing mix variables with Wendys and Mcdonald's and other competitors.
2. Develop a marketing mix that will help Burger King to reduce the gap with McDonald's and distance itself from other competition?
3. What percentage of Burger King's resources would you allocate to the U.S. market and what percentage to international markets. Why? While answering this question, consider the marketing Mix you developed in answer 2. And differences between the consumer behavior exhibited by each group.
Attachment:- BURGER KING-DEVELOPING A MARKETING MIX FOR GROWTH1.rar
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