Evaluate bps efforts to improve sustainability

Assignment Help Marketing Management

Reference no: EM133198361

Problem: Anticipatory Management Control & Ability

After reading, reviewing and analyzing the case study write a paper on the sustainability and marketing strategies of BP. Within your paper be sure to answer the following questions:

A. Evaluate BP's efforts to improve sustainability and its reputation prior to the Deepwater Horizon disaster. Was the company on the right track? Why or why not?

B. Because most BP products can be viewed as commodities, do you think that considers will avoid purchasing from BP because of its track record and the Deepwater Horizon disaster? Why or why not?

C. How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics?

D. What strategic issues would you focus on in trying to repair the company's reputation?

Reference no: EM133198361

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