Evaluate beat culture brewery in miami

Reference no: EM133461829

Subject - Literature

Selection: This assignment will require your group to evaluate Beat Culture Brewery in Miami, Florida. This assignment will give your group the opportunity to research, evaluate the current marketing strategies of Beat Culture Brewery, and make recommendations directly to ownership. How would you improve the organization's internal marketing strategy and prepare the brand for the future.

Entrepreneurial Option: Your own brand or idea that will need to be approved by your Professor.

Research Beat Culture Brewery and info your Professor of the following:

Names of individuals working together 2-3 individuals
Info your Professor by week three (3)
Purpose: A strategic marketing plan serves several purposes within the hospitality:

Road map for all marketing activities
Forces marketing management team to review and think through objectively all steps in the marketing process.
Assist in the budgeting process to match resources with marketing objectives
Internal Score Card (Monitor actual vs. expected results)

Part One:

S.W.O.T Analysis: is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.
(See SWOT template)

B. Executive Summary: (Limited to two (2) pages) Use short sentences and short paragraphs. Organize the summary as follows: describe next year's recommended objectives; briefly describe your recommended marketing strategies that will meet the goals and objectives and identify key resources needed.

Reference no: EM133461829

Questions Cloud

How do you perceive philip morris would reach its current : how do you perceive Philip Morris would reach its current and potential new customers to unveil their newly developed products

Discuss the concept of digital analytics and its role : discuss the concept of digital analytics and its role in marketing and digital marketing strategy development. The role of websites and social media

Explain the process of market segmentation and targeting : Discuss the various forms of advertising and promotion that businesses can use to promote their products or services. What are the advantages and disadvantages

How the unique characteristics of a video game : Brainstorm other possible product placement opportunities. Identify how they could be incorporated. Your answers should address specifically how the unique

Evaluate beat culture brewery in miami : evaluate Beat Culture Brewery in Miami, Florida. This assignment will give your group the opportunity to research, evaluate the current marketing strategies

Identify ways that christie is facing her demons of the past : How one therapist and a circle of strangers save my life identify some of the specific ways that Christie is facing her demons of the past.

How this new knowledge will impact your nursing practice : Describe how you achieved the transferable skills (listed below), including at least one example of new knowledge, gained related to the transferable skill.

Develop a deep understanding of the product life cycle : Develop a deep understanding of the product life cycle and how it relates to various marketing activities. Prepare product or service examples related

How to implement and plan for e-marketing and e-crm : how to implement and plan for e-marketing and e-CRM to have a significant impact In your opinion, what things are needed or what factors help in realizing

User Account

All Pages