Reference no: EM133404038

Assignment:

1. Find at least five recent examples of your Ikea's bed in Australia communication mix, including traditional elements and digital platforms. The examples must be relevant to the country where you have purchased an Ikea bed.

2. Critically evaluate Australian Ikea's communication mix, including traditional elements and digital platforms, by presenting at least five found examples and examining how they target consumers' attitudes, culture, family influences, group and individual differences, social class, consumer learning processes, and personal buying decision-making processes. Please note that not all these topics may apply to Ikea bed.

3. Critically evaluate whether the Australian Ikea's communication mix demonstrates a strong or weak alignment to your findings in the first and second assessments (i.e., How do the survey sample results compare to why you have purchased this product or service? What are the similarities and differences, and why do you think this might be the case? What effect did the company's communication mix have on your and the survey respondents' consumer decision-making processes?).

4. Propose three strategic recommendations to address previously identified weak alignment OR ways to strengthen the strong alignment you specified in the previous section. You must incorporate recent scholarly literature to justify your proposed recommendations. These recommendations should not include pricing, quality, manufacturing, or operational improvements.

(Include references)