Evaluate appropriate sustainable business strategies

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Reference no: EM133050825 , Length: word count:3000

MBB7004M Dynamic Perspectives on Sustainable Business - York St John University

Aims

The module aims to cover a range of contemporary business issues and concerns and also reviews the relationship between business and society. Alongside this, students will appreciate how the concept of sustainability promotes a holistic process of change and how business can act more responsibly towards the community, society and the global environment - particularly in the wake of the Covid-19 pandemic.

Students will develop their critical analysis skills and will learn how to apply the concepts taught to business management activities to enhance competitive advantage. Emphasis is also given to a critical understanding of the ongoing debate amongst practitioners and academics, noting that 'sustainable business' is evolving, not static.

Learning Outcome 1: Critically evaluate key sustainability concerns and the impact of business activities on these concerns.

Learning Outcome 2: Critically evaluate a range of relevant theories and models such as the Triple Bottom Line, corporate social responsibility (CSR), business ethics and the role of the market.

Learning Outcome 3: Propose and critically evaluate appropriate sustainable business strategies.

Assessment 1: Assessment:

Essay plan and critical analysis of the literature (1500 words), Critical analysis of the literature (1500 words).

Students are expected to critically evaluate any one of the articles in the table below and suggest what could be done differently if they were asked to rewrite the article themselves.

- Areal, A., McIntosh, B. and Sheppy, B., 2016. Hope and glory: an expanded social strategy diagnosis model to incorporate corporate social responsibility within business strategy. International Journal of Business Performance Management, 17(2), pp.117- 131.

- Hirst, P. and Thompson, G., 2011. The future of globalisation. In The Handbook of Globalisation, Second Edition. Edward Elgar Publishing.

- Velthuis, O., 2013. Globalization of markets for contemporary art: why local ties remain dominant in Amsterdam and Berlin. European Societies, 15(2), pp.290-308.

- Ranta, V., Aarikka-Stenroos, L., Ritala, P. and Mäkinen, S.J., 2018. Exploring institutional drivers and barriers of the circular economy: A cross-regional comparison of China, the US, and Europe. Resources, Conservation and Recycling, 135, pp.70- 82.

Reference no: EM133050825

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