Evaluate approach to managing innovation

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Reference no: EM132833028

Produce a piece of work that presents Air New ZealandTo critically evaluate's approach to managing innovation.

The method (Doblin's 10 types) used by this organization to manage their innovation pipeline and highlight how it has been used for a recent digital innovation.

Points that must be addressed:

A description of a recent innovation that the framework was used to manage (e.g. is it a business model innovation, product innovation, process innovation, service innovation etc)
The steps that were involved in managing this process
Why this innovation management framework appears to be effective (or ineffective) for this organisation

Reference no: EM132833028

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