Reference no: EM132955720 , Length: 2000 Words

Learning Outcome 1: Evaluate and reflect on the influences driving demand within the business to consumer and business to business markets and the factors influencing the strength of their influence

Learning Outcome 2: Critically assess the debate that surrounds corporate values and social responsibilities.

Learning Outcome 3: To analyse competition and customer requirements in order to identify opportunities for competitive advantage within an industry.

Learning Outcome 4: Identify different types of strategic change programmes and assess the value of different leadership styles in managing strategic change.

Assessment Task: You are required to write a fully referenced 2000 words critical review on following journal article topic.

Activity:

This PORT1 requires you to write 2000 words critical article review and developing the citation using Harvard referencing format. The above table is ONLY a guide for your understanding.

1. Title page (front cover).

See below

2. Article Review

Here are some things you should consider as you examine a document and write your review:

As a start, first, skim through the article and then giving it an once-over read.

As you do this, ask the major questions that are central to the review process:

1. What is the purpose of this article?

2. Why is it important to investigate or examine the subject of the article?

3. How are the authors carrying out the task? Are their methods and comments appropriate and adequate to the task?

4. What do they claim to have found out? Are the findings clearly stated?

5. How does this advance knowledge in the field?

How well do the authors place their findings or comments within the context of ongoing scholarly inquiry about this topic?

Look at the organization of the article. Can you find answers to the above questions quickly and easily?

Can you trace the logic consistently from the opening paragraphs to the conclusion?

Then go back to the opening paragraphs of the article. Is the groundwork adequately and clearly laid to guide readers into the topic that is being addressed? Is it clear what the authors are talking about?

Do they make the case that this is an important area for inquiry or examination?

An early section of many articles is usually a review of the existing literature on this topic. Do the authors present a convincing line of argument here-or does it appear that they are just name-dropping (citing sources that may be important, without a clear underlying logic for how they may be important)? Do the authors focus on ideas, or merely on discrete facts or findings? Have they given sufficient attention to theory-the cumulative attempts at prior explanations for the questions they are investigating?

In short: How well do the authors set the stage for the problem or issue that they are reporting?

In the case of a research article like this, the section presenting research results is surely the heart of the article-though not its soul (which the reader should find in the opening paragraphs and in the discussion section).

Attachment:- Strategic Management.rar