Reference no: EM133011246

Assessment: Business Research Plan

Word limit: 3000 words excluding the Cover Page, Table of Contents (if applicable), Reference List; The word count includes everything in the main body of the text (headings, tables, citations, quotes, lists, etc)

Overview

You need to use the same company that you have discussed in Assessment 2.

The purpose of this assessment is for you to submit a research plan that is clear, concise, consistent and convincing. You will continue with the problem statement/objectives specified in Assessment Task 2 and the company/industry that you have chosen. By doing this assessment, you will be able to not only apply what you learn in BRD course but also develop necessary written communication skills to communicate your plan.

Assessment criteria

This assessment will measure your ability to:
• Present a clear, consistent, cohesive, well-justified and relevant research plan
• Present relevant literature review that includes topics that are most relevant to the research question and concludes with a list of factors which are most important to arriving at a deep understanding of the research problem
• Evaluate and justify research methodology that is relevant to the research objectives
• Present estimated research costs relevant to the research objectives
• Present insightful, clear, concise and genuine reflection showing how your view has/has not changed compared to when the first essay on BRD was submitted
• Model clear, logical academic writing and referencing skills

Assessment Details

There are two main tasks in the course:

1. To write a research plan by applying all the theories and concepts that you learn in the course. Your research plan should be clear, concise, consistent with what you wrote in the Assessment Task 2 and convincing. This would demonstrate your level of skills relevant to gaining agreement from others, by convincing an organisation's Board (or other industry relevant decision-maker such as a funding body) to approve the cost of employees being given time away from their normal duties to conduct the research that you are proposing.

2. Additionally, you will need to write a small/short reflection (to be included as an Appendix) showing how your view has/has not changed from since you submitted your Assessment Task 1.

We have deliberately used the term ‘research plan' rather than ‘research proposal' to emphasize that we are looking for content and structure suitable for presenting to a team of business executives or members of a company's Board rather than the type of content and structure suitable for presenting to academic supervisors if you were preparing to enrol in a PhD Program.

Attachment:- Business Research Plan.rar