Evaluate and document starbuck revenue growth initiatives

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Revenue growth is a key valuation driver for most companies. Using the Starbuck's most recent annual report on Form 10-K, industry data and additional information gleaned from the financial press and SBUX' website.

Required:

Problem 1. Assess and document specific global/U.S. economic data trends that might impact demand for SBUX' products.

Problem 2. Evaluate and document Starbuck's revenue growth initiatives over the past three years. This evaluation should assess pertinent initiatives by product/geographic segment.

Reference no: EM132930658

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