Evaluate and describe the current packaging

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Reference no: EM133649395

Marketing: Using the Amazon company, answer in paragraph form and include the paragraph headings below. Reference Chapters 11 and 12: Marketing: Improving Brand Communication and Packaging!

- 4Ps

Using Amazon company select ONE of their products/services and analyze the 4Ps of marketing. Use the table below as a guide to thoroughly look at each P.
Explain who is their target market based on this 4Ps analysis.
- Recommendations

Explain one recommendation to improve the effectiveness of consumer marketing of the packaging for the item you just selected to analyze the 4Ps OR you can provide a recommendation to the logo to improve consumer marketing. Be sure you can illustrate this idea in your mock-up (directions below)
Explain one recommendation to improve to sustainability in the packaging or logo and be sure you can illustrate this idea in your mock-up (directions below)
- Current vs. Mock Up (Packaging or Logo)

Evaluate and describe the current packaging for the item you just selected to analyze the 4Ps OR brand logo of your product. Embed an image of the current packaging or brand logo.
Make a mock-up illustration incorporating your recommendations from paragraph two. You need to develop an actual model (Draw it - take a picture of it, use the computer to create it whatever creates a professional mock-up - Embed the mock-up image into this project.

Reference no: EM133649395

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