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Marketing: Using the Amazon company, answer in paragraph form and include the paragraph headings below. Reference Chapters 11 and 12: Marketing: Improving Brand Communication and Packaging!
- 4Ps
Using Amazon company select ONE of their products/services and analyze the 4Ps of marketing. Use the table below as a guide to thoroughly look at each P.Explain who is their target market based on this 4Ps analysis. - Recommendations
Explain one recommendation to improve the effectiveness of consumer marketing of the packaging for the item you just selected to analyze the 4Ps OR you can provide a recommendation to the logo to improve consumer marketing. Be sure you can illustrate this idea in your mock-up (directions below)Explain one recommendation to improve to sustainability in the packaging or logo and be sure you can illustrate this idea in your mock-up (directions below) - Current vs. Mock Up (Packaging or Logo)
Evaluate and describe the current packaging for the item you just selected to analyze the 4Ps OR brand logo of your product. Embed an image of the current packaging or brand logo.Make a mock-up illustration incorporating your recommendations from paragraph two. You need to develop an actual model (Draw it - take a picture of it, use the computer to create it whatever creates a professional mock-up - Embed the mock-up image into this project.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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