Evaluate and demonstrate the event planning process

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Reference no: EM132910081

BHAT3002 Event Management - Australian Institute of Higher Education

Event Management Report

Learning Outcome 1: Discuss the concepts of Events & Attractions

Learning Outcome 2: Examine the management and marketing frameworks underpinning successful event management.

Learning Outcome 3: Apply project management tools and techniques.

Learning Outcome 4: Evaluate and demonstrate the event planning process

Marketing Strategy and Reflection Report

Part A

A researched and planned marketing plan is crucial to the event success. Students are required to present an overview of their Group event's Marketing Strategy: Product, Target Market and Promotional Plan detailing
- The Event name and product offering
- Target market using market segmentation
- Event colour palette
- Event promotional plan showing relevant promotional strategies (Digital -Social media/website, print, TV/radio, Direct marketing)

Part B

Reflection report (1000 words)

Students are to write a 1000 word reflection analyzing their key learnings of the Project Management Process of Event Management. Whilst this is a subjective reflection, Students must research Event Management resources to support their discussion and include a minimum of two academic sources.

Attachment:- Event Management Report.rar

Reference no: EM132910081

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