Evaluate and demonstrate the benefits of developing

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Reference no: EM133343120

Case: By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest-growing internet startups. They sought to match suppliers of assets for rent, physical products, or services with customers demanding them. Among the most notable two-sided platforms, in terms of their tremendous early growth, were Airbnb, Etsy, and Uber. They offered short-term property rentals, handcrafted goods, and car rides, respectively. As two-sided markets grew to scale, network effects kicked in as more consumers bred more suppliers and vice versa. But how did these platforms ride the second wave of growth? How did they grow from one thousand to one million customers?

Adapted from HBP resources for educators

Question:

evaluate and demonstrate the benefits of developing a segment profile before deciding on the brand's marketing mix. Justify your answer with, at least, two potential segment markets and their traits along with reasons for their growth from one thousand to one million customers for Airbnb.

Reference no: EM133343120

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