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Question 1 Describe and explain the marketing mix decisions that Marcia Kilgore made to influence the trade channels as well as the final consumers. Use the suggestion of Robert Lauterborn that the seller's 4P's should correspond to the customers' 4C's in your explanation.
Question 2 Explain how FlipFlop divides a market into segments and how the firm chooses the most attractive target markets.
Question 3 Explain why marketing research is so important for FlipFlop.
Question 4 Critically evaluate and analyse the way FlipFlop develops and manages its direct and interactive marketing communication programs to build brand equity.
Explain Chain Management at Durham International Manufacturing and what steps DIMCO could take to improve its relationship with suppliers
Create a policy that will help you to respond quickly and effectively when there are problems.
Explain online payment system of books dotcom
Explain Factor Analysis of Boeing and the Internet and develop both an EFAS (External Factors Analysis Summary) Table and an IFAS (Internal Factors Analysis Summary) Table
Explain Marketing strategy for a lawnmower- the 4 P's and the 5 P's and Explain how you would develop a marketing stragety for a lawnmower
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Explain Marketing Core Strategy and Provide a quick overview of the product or service you created you should continue using the content from the U3 Discussion Board
Explain Consumer behavior principles and Explain the roles of learning and memory theories in developing marketing strategies
Explain Discussion Being An Entrepreneur and What is meant by the term piercing the corporate veil
Explain detailed Explanation to E-Business and what are some legal issues involved with selling and buying online
Explain Marketing Mixes for two Different Segments in the Middle East Market
Explain which are the best advertising strategies for transforming regular businesses to Internet marketplace.
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