Evaluate an ad campaign for recall

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Assignment:

Explore the websites of two IMC evaluation companies, such as Ameritest (www.Ameritest.net), Ipsos ASI (www.ipsos.com), or Kantar (www.kantar.com), and compare the services they offer. If you were looking for a company to evaluate an ad campaign for recall, which one would you prefer? Why? What about if you were looking for a company to evaluate an ad campaign for digital impact? Why?

Reference no: EM133452914

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