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For this project you will evaluate an active Entrepreneur that interests you. You should do some initial research to determine if there is sufficient information available to fully answer the required components of the analysis. Cite any sources appropriately.
Your analysis will include the following components:
Executive Summary
Problem Statement
Situational Analysis (SWOT)
Industry Analysis
Competitive Analysis
Consumer Analysis
Financial Analysis
Alternatives and Analysis (both Quantitative and Qualitative)
Implementation and Control
Outside Reading Evaluation Assignment Book: HOW Why HOW We D0 Anything Means Everything...in Business (and in Life), by Dov Seidman
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