Reference no: EM133668924
Current Issues in Hospitality
Assignment: Case Study Analysis
Learning Outcome 1: Understand and analyse current issues affecting hospitality industry
Learning Outcome 2: Critically evaluate a range of contemporary ideas, practices and priorities for hospitality professionals
Learning Outcome 3: Evaluate and apply research into identified current issues in hospitality
Three case study readings (i.e., Case Study 1-3) are provided in advance, and you choose one case study only (e.g., Case Study 1) that represents your subject interest. Each case study (i.e., Case Study 1-3) focuses on a different and unique theme or topic and thus requires a set of different tasks to examine. For example, Case Study 1 is on 'Food sources, food (in)security, and food waste in hospitality (and tourism) sector.
For further details, refer to separate documents below. The case study analysis report should respond all the tasks in a comprehensive, constructive way using both academic and non-academic references. It should include potential and yet realistic practical implications related to your chosen case study. The report should be no more than 1,800 words excluding references (and appendix if required). For your reference, assessment criteria/marking rubrics for this assessment is provided below.
ASSESSMENT INSTRUCTIONS
The selected current issue(s) will be covered during the semester, and weekly additional readings will be provided to assist you better understand key concepts and/or issues shaping and influencing the hospitality and tourism industry.
Case Study 1- Food sources, food miles and sustainability in hospitality sector
Task 1: Search for, read, analyse and present your recommendations for short- and long-term action plans to make it different as if you were a General Manager (GM) of a world-renown hotel chain in the region. Please present it with supporting material such as best practice, statistics, or/and academic and industrial research findings and implications.
Case Study 2 - Political change, security and terrorism in hospitality sector
For students who choose the Case Study 2
In the paper, it is stated that hospitality organisations in the United States (US) in particular have a high level of preparedness against terrorism, and many large hotels are now designed with in-built security features. What are the in-built security features adopted? What about other continents for example, Europe which has been impacted by and suffered from a series of terrorism attacks over the last decades or so including two current ones in Manchester and London in UK?
Task: Please respond to the above questions by searching for, reading, analysing and presenting currently adopted practices of in-built security features. You can compare between US and Europe by using some case studies.
Case Study 3 - Technological changes and its implications in hospitality sector
For students who choose the Case Study 3
As highlighted in this paper, we are aware that consumers, in particular in the hospitality (and tourism) sector, no longer seek to only purchase products and services but are in quest for experiences obtained through the consumption of product and services. In this regard, the main question for the businesses is how to strategically integrate smart technologies to allow for the co-creation of valuable consumer experiences.
Task: Please search for, analyse and present best practices or prime real examples of strategies and tactics implemented by hotels and other areas of hospitality sector for example, restaurants and catering.